GoldieBlox founder Debbie Sterling speaks out about toys and sexism
“When I came up with the idea of GoldieBlox… people in the toy industry told me I was crazy.” – GoldieBlox founder Debbie Sterling.
Last month, I reviewed a new type of toy – construction sets aimed at sparking an interest in engineering within young girls.
The company who makes them, GoldieBlox, was set up by Debbie Sterling. She’s an engineer, but became disillusioned by the lack of women working in this field. The GoldieBlox brand wants to turn this around.
It’s certainly an exciting new start-up. GoldieBlox came into existence thanks to a successful KickStarter campaign and earlier this year made history as the first small business to have a commercial aired during the Super Bowl. That’s no mean feat.
I was fortunate to catch up with Debbie when she came over to the UK towards the end of last month. We talked about GoldieBlox (naturally) and the problems she encountered when she first approached the toy industry with her idea.
They said ‘girls like dolls, boys like building – you can’t fight nature’.
We also chatted about the wider issue of women in engineering, the importance of female empowerment and how she hopes GoldieBlox will help “shake things up”.
You can watch Debbie’s interview with me here:
I could easily have talked to her about so much more, but unfortunately we ran out of time.
Debbie certainly raises some interesting points and I agree with her when she talks about inadvertently becoming a role model herself. She’s certainly showing young girls that your dreams can succeed if you work hard and believe in yourself.
Personally, I can’t wait to see what GoldieBlox does next. Olivia loves the construction sets and continues to play with them most days. She’s starting to experiment now and tries to design and build her own creations. I can’t wait to see where this takes her.