A few months ago I wrote about how I’m involved in a new campaign  – Confident Kids 24/7 – with DryNites.

Its aim is to encourage children to remain confident throughout the night-time toilet training stage.

We’re fans of DryNites pyjama pants because they offer discreet, age-appropriate protection to help children feel as grown-up at night as they do during the day. We use them whenever we need to and, back in March as part of the Confident Kids 24/7 campaign, William and I spent an afternoon at a crafting workshop to make a special bag for him to store his pyjama pants and PJs.

The bag is something he still uses now; we pack it together each morning and he’ll use it at night to change into his pyjamas. It’s helped to give him confidence as part of his bedtime routine because it’s something he can control.

Confidence plays such a large part in all aspects of our lives and I’m keen to inspire it in both of my children. Low self-esteem can be so detrimental and it’s not something I want Olivia and William to be shaped by.

It’s a sentiment shared by actress and presenter, Denise Van Outen who’s backing DryNites’ Confident Kids 24/7 campaign too.

“I truly believe that from an early age it is important to build the foundations of confidence and encourage kids to believe in themselves,” says Denise.

boost confidence in children during bedwetting

Night-time toilet training can be a difficult stage. Children who feel increasingly grown-up during the day can get upset and feel down about wetting the bed because it makes them feel like a baby. It’s why it’s important to get children feeling good about themselves.

Naomi Richards, the UK’s number one kids coach and another supporter of the Confident Kids 24/7 campaign, has some words of wisdom to help parents boost their children’s confidence during the bedwetting stage.

Naomi’s tips for inspiring confidence in the day . 

  • Focus on your child’s daytime routine, not on what happened at night.
  • Get them to understand that they have little control over how their body is working whilst they are asleep.
  • Emphasise how well they are doing in other areas of their life and highlight how grown up they are becoming.
  • Ask your child for their opinion or advice on something so they feel like they are being considered.

Naomi’s tips for inspiring confidence at night . 

  • Parents should encourage their child to enjoy bedtime with questions such as ‘what story would you like to read’ or ‘what bath toy would you like to play with’. This allows your child to make decisions for themselves which can make them feel empowered.
  • Instead of reading your child a story, why not ask them to read to you? This is a great way of them showing off the skills they have learned at school.
  • Parents should use bedtime to talk to their child about their day and discuss with them any worries they might have.
  • Many children are afraid of the dark, so ensure there is easy access and lighting to the toilet at night.
  • Encourage your child to put their pyjamas and DryNites® pyjama pants in their own storage bag. Each night you can ask them to take out their bed clothes and get dressed themselves

I think these are all great tips, but there’s actually something else I’d add.

The one thing that I’ve learned is to be laid-back about the whole issue. Don’t make it a ‘thing’.

If it happens, be relaxed about it and give your child a cuddle. Explain that it happens to a lot of children (almost 600,000 children in the UK wet the bed every year) and focus on all the good things you will both do that day.

There’s no point getting frustrated about the amount of bed-changing and washing that needs doing, or if things aren’t progressing as quickly as you would like.

Remember that this is something that a child has little or no control over, but they will get there in the end.


I am working with DryNites to support their Confident Kids 24/7 campaign. The campaign aims to provide parents with helpful tools and advice to boost their child’s confidence and overcome challenges such as bedwetting.

Although I am receiving financial compensation for my time, I’m pleased to be helping to raise awareness. It’s important that your child feels confident to help them overcome the bedwetting phase, which is such a major developmental milestone.